Black Friday is three weeks away. Early access starts with $1 of credit and no subscription. Join the waitlist

The OpenRouter for DTC brands.

Competitor ads, store catalogs, Amazon prices and reviews for your AI, without the stack of subscriptions. It checks the price before every call and never goes past the limit you set.

Get $1 free credit
Add to ChatGPT

Works with ChatGPT, Claude, Cursor, Codex and Gemini CLI

you
Which of my competitor's Meta ads have been running for 30+ days?
discover
ads.metaads.google
inspect
$0.84 at most, for up to 84 ads
run
61 ads, 14 of them running 30+ days. 2 misses, not billed.
answer
14 long-running ads, mostly UGC videos built on three hooks. Charged $0.61, failed calls $0.00.
Want their Google ads too? About $0.01.
Try another job

Sample sessions with sample numbers.

One key for every e-com tool.

The tools a store usually rents month by month, on one key and one balance.

The jobInstead of a subscription toOn your one key, pay per call
Competitor ads and creativesTrendTrack, Minea, PPSpyfrom $1 per 100 adsads.meta, ads.google
Competitor stores, launches and restocksKoala Inspector, PPSpyfrom $2 per 1,000 productsstore.products, store.changes
Amazon and Google Shopping pricesJungle Scout, Helium 10from $0.01 per searchproduct.search, product.details
Keywords and competitor trafficSemrush, Ahrefs, Similarwebfrom $0.15 per 1,000 keywordsseo.keywords, competitor.traffic
Reviews and customer voiceJungle Scout, Helium 10from $0.01 per 100 reviewsreviews.brand, voice.reddit
Niche check before a launchJungle Scout, Helium 10from $0.20 per check *market.niche_check

"From" is the lowest a call can cost. * Indicative: terms for niche data aren't final. The products named are examples of what stores pay for today; we aren't affiliated with them. Every tool and its price

Routed across providers.

Each tool has several data providers behind it. If one fails or comes back empty, the next one tries automatically, and you pay once, to whichever returns the data.

  1. Provider 1No match$0.00
  2. Provider 2No match$0.00
  3. Provider 3MatchBilled once

Recipes with a prompt you can copy.

The jobs a store repeats every week and every season. Copy a prompt, fill in your competitors, and your AI runs it on the same key.

Black Friday promo watch

Every competitor offer, the morning it goes live. Works for any seasonal promo.

From now until Cyber Monday, check these competitor stores every morning: [store1.com], [store2.com], [store3.com]. Tell me about new discounts, bundles, free shipping changes, launches and new Meta ads that mention Black Friday.

Bestseller tracker

Top SKUs, launches, sell-outs and restocks, week to week.

Every Friday, show me the top 10 bestsellers at [competitor].com, what changed since last week (launches, restocks, sold-out SKUs), and which of their Meta ads have run for 30+ days.

Price-drop alert

Price cuts, promos, free shipping threshold changes, and the same product on Amazon.

Tell me when [competitor].com drops a price, starts a promo or changes free shipping. For their top 5 products, compare the store price with Amazon.

Creative angles from reviews

Praise and complaints from reviews, Reddit and YouTube, turned into hooks for your Q4 creatives and UGC briefs.

What do people love and hate about magnesium sleep supplements? Check Reddit threads, YouTube reviews and Trustpilot reviews of the top brands, then suggest 5 ad hooks.

Launch pack

Before you order inventory: how crowded the niche is, what similar products cost, what buyers complain about.

I'm launching freeze-dried dog treats in the US. Is the niche crowded, do small brands make sales there, what do similar products cost on Amazon and Google Shopping, and what do buyers complain about?

One balance. It moves only when a call runs.

Ad spy, store tracking, Amazon research and SEO usually mean four subscriptions, four minimums and four logins. Here it's one prepaid balance, charged only when a call runs.

  • $1in credit when you sign up
  • $10is the smallest top-up
  • $0.00for failed calls and empty results

Whole jobs, from question to answer.

Ask the way you'd ask a teammate and get the finished answer back. Numbers below are samples.

Skincare, supplements, apparel

Which competitors have launched Black Friday offers?

  • Skincare brand25% off sitewide, free shipping from $40 instead of $60
  • Supplements brandNew bundle: 3 bottles for $99
  • Apparel brandNo offer yet

store.changeswatch.pageads.meta

Apparel

What's selling at this competitor this week?

  1. Relaxed linen shirt$68Up 2 places
  2. Wide-leg trousers$84Restocked
  3. Canvas tote$38New launch

store.productsstore.changes

Coffee

Is this roaster cheaper on Amazon than in its own store?

  • Colombia, 12 oz, their store$18.00 $14.40
  • Same bag on Amazon$15.99
  • Free shipping threshold$50 $35

store.productsproduct.search

Supplements

What do buyers hate about magnesium supplements?

★★☆☆☆ "Tastes like chalk, even mixed into juice."

★☆☆☆☆ "Upset stomach two nights in a row."

Hooks to test: "No chalky aftertaste." "Gentle on your stomach."

reviews.brandvoice.redditcontent.youtube

28 tools are live, from niche checks and affiliate sites to keywords, AI visibility and product recall alerts. Browse the catalog

Connect it the way your AI works.

Every option uses the same tools and the same balance. These addresses start working when your batch opens.

Skill

Paste one line into Claude Code, Codex, Cursor or Gemini CLI.

set up https://dtcrouter.com/SKILL.md

MCP

A connector for ChatGPT and Claude. Set it up once, then ask from any chat.

https://dtcrouter.com/mcp

API

For your own scripts and automations, with the same tools and prices.

https://api.dtcrouter.com/v1

Pay per call, or lower your price per call.

Pro, a test plan

$49 a month

A lower price on every call, taken from our margin. The $49 goes to your balance as credit. Cancel any time.

Join the Pro waitlist

You set the spending limit and your AI can't change it. We only read public data and never connect to your store or ad accounts. Full pricing

Plug your AI into your market.

$1 of credit to start. You only pay when a call runs.

set up https://dtcrouter.com/SKILL.md
Get $1 free credit

Common questions.

What is DTCRouter?
One key that gives your AI the research a store runs on: competitor ads, store catalogs and price changes, Amazon and Google Shopping, reviews, SEO and niche data. Pay per call, no subscription.
What can I do with it?
Watch competitors' Black Friday offers, track their bestsellers and restocks, catch price drops, compare store and Amazon prices, mine reviews for creative angles and check a niche before a launch.
I don't use Claude Code. Will it work for me?
Yes. Add DTCRouter to ChatGPT or Claude as a connector and ask in plain English. You don't need to write code.
Which stores can it look at?
Any public online store. Full catalogs work best for Shopify stores. Product search also covers Amazon, Google Shopping, Walmart, Etsy and eBay.
How does billing work?
You top up from $10 and pay per call. Your AI sees the price before each call, failed calls cost $0, and you set a daily limit it can't raise.
Is it safe for my store?
We only read public data. We don't ask for access to your store, your ad accounts or your customer data.
Where does the data come from, and how fresh is it?
From several data providers and public sources. Ads, catalogs and search results are pulled when you ask. Traffic numbers are estimates, and niche data can lag by a few weeks.
Does it work today?
It's in early access. We onboard in batches and email you when your batch opens.
Can I cancel?
There's nothing to cancel on pay per call. The test Pro plan can be cancelled any time.

Get $1 free credit

We onboard in batches. Leave your email and we'll send your setup link and $1 of credit when your batch opens.

We keep your email and role only to onboard you. To delete them, write to hello@dtcrouter.com.